Poetry
The precise word, the cadence of a sentence, the tone that turns a message into a genuine connection. I come from literature and I write every line of copy with that craft.
Poetry · Photo & video · Digital strategy
Abraham Reyes — copywriter and content strategist
I write, build concepts and capture moments. We are made of stories, and my job is to tell yours so it reaches the right people.
I give your brand a voice, an image and a plan. Content people recognize at a glance, measured so we know what works.
Bilingual copywriter and content strategist with five-plus years in higher education, digital marketing, and coffee, travel and tech brands.
See the work See case studies Get a quote Download résumé See experience
- Café Tú y Yo
- Nueva Era Travel
- Treitus Drive
- Bony Bakery
- Mexican Harvest
- Universidad IEU
- IPETH
- Berakah
Three crafts, one voice
Photo & video
The exact moment: the texture of fresh bread, the steam off a coffee, the hand holding the product. Photos and videos that say what the words say, so a brand is recognizable at a glance.
Digital strategy
Nothing gets published just to publish. Every piece answers to a goal, an audience and a channel, and it is measured so we know what worked.
Services
- Copywriting
- Content strategy
- Brand voice
- Multichannel campaigns
- Email marketing & SEO
- UX writing & chatbots
- LinkedIn & personal branding
- Product photography
- Video for social and screens
- Landing pages
Work
Café Tú y Yo
Content strategy, photo and video
2024 – now
Mexican Harvest
Brand voice, strategy and photography
2025
Berakah
Mental health and neuroscience
2024
Results
Numbers don’t replace intuition, but they tell it where to adjust. A few I’m proudest of:
- ≈25K May
- 42K June +69%
- 57K July +34%
- +60% Instagram views for Café Tú y Yo in three months
- 37% of Mexican Harvest’s July views came from non-followers
- +8% annualized enrollment growth at Universidad IEU
- 70Kalumni reached with institutional storytelling frameworks
- +300organic followers a month for Café Tú y Yo, no paid ads
- 25 minof looping video for Nueva Era’s anniversary dinner
About
We are made of stories. I am a poet, a photographer and a strategist, and I bring the three crafts together to capture the essence of each brand.
As a copywriter and content strategist I build campaigns that turn a brand’s identity into clear, meaningful experiences, putting connection ahead of surface-level messaging.
I hold a B.A. in Linguistics and Hispanic Literature and I am a published poet. It shows in the details: the cadence of a sentence, the exact moment in an image and the tone that turns a message into a genuine connection.
Experience
- 2024 – now Café Tú y Yo Content strategist, photographer and video editor Seasonal content plan, reels, carousels and brand voice for a specialty coffee shop.
- 2025 – now Treitus Drive Content strategist and identity designer Brand guidelines, user manual, landing page, and company and founders’ LinkedIn.
- 2026 Nueva Era Travel Shop Video, landing page and social strategy Video series for in-store screens, a seasonal deals landing page and a social media proposal.
- 2025 – 2026 Bony Bakery Brand concept, photography, video and website Signature-dessert concept, photo and video library, and website.
- 2025 Mexican Harvest Copywriter, creative strategist and photographer Brand voice, social campaigns, point of sale and photography.
- 2022 – 2025 Universidad IEU · Galileo Global Education Senior copywriter and content strategist Multichannel campaigns, email marketing, SEO blog and storytelling frameworks for 70,000+ alumni.
Education
- B.A. in Linguistics and Hispanic Literature, BUAP
- PECDA Puebla 2019 arts grant
- Fundación para las Letras Mexicanas, 2015
Tools
- RD Station, Salesforce
- Meta Business Suite, WordPress
- Google Workspace, Monday
- Video editing and photography
Languages
- Spanish, native
- English, C1 (Cambridge)
My process
-
Listen
Digital strategy
I get to know your brand, your audience and your goals. No content without strategy: the right questions lead to the right content.
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Produce
Poetry + photo & video
I create the content: copy, photography, video and editing. Every word and every frame counts. Craft + narrative + insight.
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Amplify
Digital strategy
I distribute and measure: social, email, web. Each channel in its own format. The numbers say whether it worked; if not, we iterate.
Have a project in mind?
Let’s talkTell me about your brand
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