The challenge
Treitus Drive uses AI to coordinate maintenance, visibility and payments between fleets and repair shops. A technical product, for two very different audiences, that had to explain itself clearly and earn trust from the first touchpoint.
What I did
I built its communication from the ground up:
- Voice, key messages and brand narrative for Treitus Fleet and Treitus Workshop
- Visual Identity Guidelines: logo, accessible palette, typography, voice and tone, communication principles and applications
- Platform user manual, written so any driver, manager or mechanic can follow it
- Landing page content: from “Drive into the future” to every product flow
- Strategy and content for the company’s LinkedIn page
- Positioning and content for the founders’ profiles
The result
A consistent brand presence on LinkedIn, for the company and its founders, that caught the right attention: Treitus Drive was approached by a US investment fund.
Today
I keep working with the team on its communication: LinkedIn content and sales materials to present the platform to fleets and repair shops.