The challenge
An agency with more than 25 years in business and loyal, returning customers, which needed to tell its story and present its deals with the same clarity and warmth it gives every traveler.
What I did
I built a visual system from its identity —petrol green, cream and the gold of its 25-year seal— and carried it into every format:
- Video series for in-store screens: the agency’s story, direct ticketing, Visit Mexico, Visit the world and seasonal deals
- Anniversary video with the team: script, edit, audio cleanup and animated logo
- Seasonal deals landing page, filterable by destination and ready to request a quote
- A funny vertical video for TikTok
- Social media strategy proposal: audit, content pillars and monthly calendar
The result
A 25-plus-minute loop for the agency’s anniversary dinner and a consistent identity —type, color and animated logo— that already lives on screen and on the web, and is ready for social media.