The challenge
Bony didn’t just need good photos. There was an idea to build: signature desserts, carrying the mark and character of the person who makes them, and it had to feel tangible, recognizable and craveable before anyone took a bite.
At the same time, the catalog had to look consistent, respect the brand’s playful character and make each piece the star.
The concept
I worked the idea from its story: what makes a dessert “signature”, who is behind it and why each recipe is different. That definition guided everything else, from the tone of the messages to the way each piece was photographed, and it gave a voice to Fany, the founder.
The images
Three moods, one point of view: light fabric backgrounds with the cookie in hand for scale and closeness; dark backgrounds and a spatula for dramatic cheesecakes; pink tones for the display-case desserts.
On video, Fany tells the story herself, alongside short product pieces made for social media.
The website
In 2026 I designed and built the bakery’s site: a home page with two paths —cookies and cheesecakes—, the story of Fany’s grandmother’s recipe book and motion clips created from the photos.
The result
A concept with a life of its own, a photo and video library ready for social media, menu and catalog, and a website that brings it all together with an identity you can recognize in every piece.